Cal Newport writes:
When you run your own site, reality is harsher. If people don’t truly care about what you have to say, or don’t truly care about you, they’re not going to stick around. You have to earn their attention. Which can be really, really hard.
The whole post is really worth a read. But this paragraph helped me crystalize why it’s easier to get gratification when publishing in places where it’s easy to get a like, clap, star or even a quick @reply.
It’s getting a pat in the back from people that don’t really care — or at least aren’t at all invested in what you shared.